Traceability seals as brand protection.
Primi’s traceability seals aim to offer more security to the industries: pharmaceutical, chemical, cosmetic, among other businesses, facilitating the goods circulation and the business strengthening, as it adds reliability to the product.
One of the biggest forms of damage is product counterfeiting, also known as piracy, because not only the organization loses, but also society, making use of dangerous and poor-quality products.
One of the main benefits of the traceability seals is the fight against piracy, because they guarantee the authenticity of the products, besides contributing to the localization in the logistic chain.
The solution comes with PRIMI.
Primi acts fighting the illicit commerce, which is present worldwide and with expansion in Brazil.
The sum total of pirated products annually with analysis in 2017, was over 146 billion reais in all sectors and markets (according to the National Forum Against Piracy – FNCP).
The fact is that several losses are correlated to the lack of brand security and we may mention as an example:
- Losses to companies with inferior products, without quality and safety seal, being highly dangerous
- Atrophying of the socioeconomic growth of the country
- Bringing risks to the health and life of citizens
- Damaging the reputation of companies and brands
- Feeding the illicit commerce
- Damaging the authenticity of products
- Harming the flow of sales
- Among others!
It is why it is so necessary to have security elements that validate the quality content of your products and your brand.
Primi Tecnologia develops customized security solutions for your business!
Contact us at + 55 11 4154-6563 or firstname.lastname@example.org